We are all still children at heart.

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Sebastian Creates a Website

King Triton wanted to create a website for all of his kingdom to use. This site would be a source for news and updates from the castle. They would be about the daily goings on because Triton felt as if his subjects and himself were out of touch. He thought that this would be the best way to reconnect with them.

Such a goofball.

He went to his friend and advisor, Sebastian, who also happened to run the public relations department for the kingdom, for help. Sebastian already had created successful websites for other mermaids and fishes and had a proven track record of good, quality sites.

When Sebastian and the King got together, he filled him in on what he has done. Sebastian told Triton that he had not always been good with websites. His first one had the unfortunate name of speedofart.com. He told the King that he learned from his mistakes and that make him better at his job.

Sebastian told King Triton that one of the most important things to consider is the domain name for the website. The domain name can be a great asset to the company or it will only contribute to the demise of the company.

  1. One piece of advice Sebastian told the King, was that a good domain name is like setting up shop on main street, “you get high visibility, reputation and natural traffic.” You do not want to choose something that is difficult to type like and address that has too many dashes or is confusing like a .biz ending.
  2. The second piece of advice was to have a title that is:

-Key word rich

-Short

-Generic

-Descriptive

-Memorable

-Brandable

-Geographic

-Industry-wide

-And had proper names

  1.  Also, Sebastian told Triton to be prepared to pay a lot of money for a good domain name. There are 138 million registered domain names on the web, but only 5-10% are actually usable. Average domain prices are skyrocketing as more and more people are looking to buy up names. Do not be surprised if the name that you want costs over $100,000.
  2. Lastly, remember that the chosen domain name is an investment in the brand. Your domain will be unique to you and no one else can use it. Make it work for you.

King Triton took these factors into account and came up with a domain name that was approved by Sebastian. Now the entire kingdom has a place to go to get all of its news, information and what direction King Triton is taking his kingdom in. This made his subjects very happy and included.

For more info, click here.

Aladdin’s PR Success Story

It took only a few rubs of a magic lamp for Aladdin’s life to completely change.

He went from a “street rat” to Prince in no time at all, and all it took was the voice of Robin Williams.

PR magic!

Of the three wishes the genie granted Aladdin, one was to be a Prince so he could catch the eye of the local Princess. He had seen her one day when she escaped the confines of her castle and set to roaming the streets of the city they both lived in. It was love at first sight for Aladdin but there was one problem; they were of a different social class and their marriage would be forbidden and shunned by everyone.

After his initial contact with the Princess, he was arrested, thrown in jail and then followed an old hermit into the desert. This is where he came upon the Cave of Wonders. He ventured into the cave (or the cave ate him because it entrance was a lions mouth) and came across huge piles of gold and more treasure than any one man could possibly have. In the very back of the cave, he came across the mother of all finds, a magic lamp. He released the genie from his cramped confines and in return, was granted three wishes.

Since Aladdin couldn’t wish for love, he wished for the next best thing, to be a Prince so he could marry the Princess. Then, using his magic, the genie turned Aladdin in to Prince Ali, complete with his own theme song. He waltzed into town and turned many head including the Sultan’s.

To get from living on the street to being a Prince, the genie had to use some magic, some PR magic!

No, not this kind of magic.

But really, I’m serious.

Dictionary.com defines “public relations” as “the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, and etc.”

I believe that the genie did this. All the genie used magic for was the clothing, conjuring up some people, and turning Abu into an elephant. Other than, the genie used public relations.

He created an event to let the people of the kingdom, and more importantly the royal family, know that he was a Prince. He set up the parade to show off the new Prince and how popular he is. The Genie tried his best to put his “client” in a good light and make him seem like a likeable person and marketable to the public.

Since the people in the kingdom didn’t have Facebook around back then, the genie had to get creative in his ways to “show-off” the new Prince. The parade was a huge success and scores of people turned out to witness it.

The genie took someone who was hated and  looked downed upon and turned them into someone regular people could cheer for.

A real rags to riches story.

Welcome!

I would like to welcome people to my blog for J452 class at the University of Oregon. I will be updating this blog periodically throughout the upcoming weeks. I hope you will enjoy reading it as much as I will enjoy writing it!