King Triton wanted to create a website for all of his kingdom to use. This site would be a source for news and updates from the castle. They would be about the daily goings on because Triton felt as if his subjects and himself were out of touch. He thought that this would be the best way to reconnect with them.
He went to his friend and advisor, Sebastian, who also happened to run the public relations department for the kingdom, for help. Sebastian already had created successful websites for other mermaids and fishes and had a proven track record of good, quality sites.
When Sebastian and the King got together, he filled him in on what he has done. Sebastian told Triton that he had not always been good with websites. His first one had the unfortunate name of speedofart.com. He told the King that he learned from his mistakes and that make him better at his job.
Sebastian told King Triton that one of the most important things to consider is the domain name for the website. The domain name can be a great asset to the company or it will only contribute to the demise of the company.
- One piece of advice Sebastian told the King, was that a good domain name is like setting up shop on main street, “you get high visibility, reputation and natural traffic.” You do not want to choose something that is difficult to type like and address that has too many dashes or is confusing like a .biz ending.
- The second piece of advice was to have a title that is:
-Key word rich
-And had proper names
- Also, Sebastian told Triton to be prepared to pay a lot of money for a good domain name. There are 138 million registered domain names on the web, but only 5-10% are actually usable. Average domain prices are skyrocketing as more and more people are looking to buy up names. Do not be surprised if the name that you want costs over $100,000.
- Lastly, remember that the chosen domain name is an investment in the brand. Your domain will be unique to you and no one else can use it. Make it work for you.
King Triton took these factors into account and came up with a domain name that was approved by Sebastian. Now the entire kingdom has a place to go to get all of its news, information and what direction King Triton is taking his kingdom in. This made his subjects very happy and included.
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